Project Case Name: "iMax Touchscreen": iMax Cinema Self-service Terminal Innovation Project

Background Context:

As a pioneer in the movie industry, iMax Cinema always seeks to incorporate technological innovations to enhance the movie-going experience. Aiming to solve the problem of long queues and improve operational efficiency, the theater decided to deploy self-service terminals.

Customer Description:

Serving a customer base with diverse needs, iMax Cinema needed a robust solution to effectively manage high traffic volumes, especially during peak hours and popular movie releases. The theater sought to streamline the ticketing process with self-service terminals that allow customers to quickly navigate through ticketing, seat selection and payment, thereby reducing staff workload and increasing customer satisfaction.

Case Study:

Equipped with a touchscreen interface and intelligent software, the self-service terminal streamlined the ticketing process, making seat selection and payment quick with integrated scanning and printing capabilities. This innovation reduces waiting times and enriches the pre-movie experience.

The main challenge was to effectively manage large crowds while ensuring a smooth journey for customers from ticket purchase to entry into the screening room. In addition, they needed a system that could withstand continuous use and provide a user-friendly interface for customers of all ages.

Technical Challenges:

Stability and compatibility: Ensure continuous smooth operation under high usage and compatibility with various electronic payment methods.

User Interface Design: Create an intuitive and simple interface that is applicable to the diversity of moviegoers.

Specific solution:

 Installation of a 32-inch wall-mounted touchscreen monitor with built-in i3 Windows PC with 4GB RAM and 128GB SSD to ensure high performance.

Integrated ticket printing and QR code scanning simplified the ticketing and payment process.

The interface and physical design of the terminal have been carefully crafted to ensure user comfort.

Application design and practical needs:

The iMax Cinema's self-service terminals have a sleek and modern design that matches the aesthetics of the cinema and makes effective use of space. The wall-mounted installation saves floor space and is user-friendly.

Design and Innovation: The design of the self-service terminal is simple and modern, in line with the aesthetic style of iMax Cinema. The terminals are equipped with 1920x1080 resolution displays to ensure clarity and provide a multilingual user-friendly interface. They are designed with durability and ergonomics in mind, ensuring easy access for all patrons, including those with disabilities.

Operational Effectiveness and Financial Impact:

After implementation, iMax Cinema observed a significant increase in ticketing efficiency and customer satisfaction. Effective management of customer flow reduced queues and improved overall business performance. After implementation, iMax Cinema observed significant improvements in customer flow and satisfaction. Queuing times were significantly reduced and the user-friendly interface received positive feedback due to its ease of use. Customers appreciated the quick service and the convenience of multiple language options, which catered to a wider audience

Customer feedback and real user experience:

Customers reported that the self-service kiosks were very convenient, speeding up the ticketing process and greatly enhancing the excitement and satisfaction of movie-going.

A family shared their experience, "The self-service kiosks at iMax Cinema made our movie night a breeze. We avoided the long lines and got our tickets and snacks quickly." Such comments attest to the success of the program.